HI! E AÍ? BELEZA?

My name is Flavio, but you can call me Flav. I am a Brazil-born multidisciplinary Creative Director (Art) with a passion for ideas, their impact on brands and their potential to drive progress in society. With a flexible creative mind and sharp strategic thinking, I excel at creative problem-solving and have a keen eye for detail and storytelling.

I began my career in São Paulo at Talent Publicis, where I had the opportunity to learn from renowned industry figures. I discovered that great ideas must evoke emotion and that craft is crucial in advertising. My work earned recognition through major local and international awards, which led me to try my luck in the lucky country.

In 2007, I freelanced for Saatchi Sydney across many accounts, contributing to digital campaigns like Toohey’s “The Beer Relay” and “Carbon Relief.” In 2009, I joined BMF, where I played a key role in developing an investment property simulator for Australia’s largest bank, sent a man with $50 to New York, and organized a bunch of Santas to deliver hams for Christmas. These efforts helped BMF be recognized as the “Agency of the Decade” by B&T.

Returning to Saatchi Sydney in 2014, I successfully pitched and won projects for Westpac Group’s BankSA and Bank of Melbourne, leading to the establishment of an agency office in Melbourne. I worked on successful campaigns like Westpac’s Rescue Rashies and elevated the BankSA brand from #5 in consideration to #1, beating all the big banks.

Highly involved on many Toyota campaigns locally, I helped create the most effective campaign for Hilux in history for Toyota Australia, “Awaken Your Incredible”. I was then sent to Saatchi Los Angeles to collaborate with creatives and strategists worldwide, developing Toyota’s “Start Your Impossible” campaign for the Tokyo Olympic Games.

These experiences as a creative leader have allowed me to gain recognition and win prestigious awards at major shows such as New York Festivals, Effies, Cannes Lions, and D&AD, among others.

When I’m not passionately crafting presentations for groundbreaking ideas, you’ll find me spending time with my family at Bronte Beach, riding my café racer, or cheering on my child at soccer fields around NSW.

If you enjoy chatting about ideas and their potential to elevate brands, please feel free to contact me at flavs.me@gmail.com or on my mobile +61 425 305 696.

Cheers,
FLAVIO FONSECA
CREATIVE DIRECTOR  |  CRAFT  |  IDEAS
M: +61 425 305 696  
E: flavs.me@gmail.com