TOYOTA HYBRID – POINTS TO PROVE

BRAND PLATFORM

Numerous Australian drivers hold misconceptions regarding Hybrid vehicles. While many are aware of their improved fuel efficiency, only a few comprehend the significant distance they can cover on a single tank of fuel. To address this, we launched a campaign aimed at challenging these misconceptions and encouraging Australians to reevaluate their perceptions of Toyota Hybrids, recognizing them as more than just an environmentally friendly choice.

AGENCY: Saatchi & Saatchi Australia
ECD: Rebecca Carrasco
CDS: Flavio Fonseca & Piero Ruzzene
CREATIVES: Phil Harkness & Jack Wall

PRODUCTION: Finch
DIRECTOR: Jae Morrison