BANKSA – THE PIPING SHRIKE

BRAND PLATFORM  |  INTEGRATED

"Let's Do This" transcends being a mere brand slogan; it embodies a spirit—an energy that has long characterized the essence of South Australia. It represents an attitude that has fueled the state's remarkable achievements. As the stewards of "Let's Do This", we brought this spirit to life through a colossal representation of the state's emblem, the Piping Shrike. This iconic symbol served as a rallying call for South Australians, urging them to rise from their inertia and pursue endeavors that would enhance both their individual lives and the betterment of the state as a whole.

AGENCY: Saatchi & Saatchi Australia
ECD: Mike Spirkovski
CREATIVES: Flavio Fonseca & Piero Ruzzene

PRODUCTION: EXIT
DIRECTOR: Benji Weinstein