EXPEDIA – NEW YORK ON $50

INTEGRATED

Freedom and money are both invaluable when it comes to traveling. When you book a flexible package with Expedia Holidays, not only do you have the freedom to choose the desired flight and hotel, but you can also save a significant amount of money. These savings can greatly enhance the quality of your holiday, making it even more memorable.

To demonstrate the value of these savings, we embarked on an exciting experiment. We sent an individual to New York with only $50 and tasked them with creating travel guides that showcase the incredible experiences and activities that can be enjoyed with the money saved through booking with Expedia. These travel guides serve as inspiration, providing unique insights and recommendations on how to make the most of your travel budget and create unforgettable memories during your holiday.

AGENCY: BMF
ECD: Shane Bradnick
CREATIVES: Flavio Fonseca & Piero Ruzzene

PRODUCTION: The Jungle Boys
DIRECTOR: Craig Melville & Al Morrow