LION – THE BEER PILGRIM

SOCIAL PLATFORM

With the declining popularity of beer, Lion aimed to revolutionize the category and educate consumers about the diverse aspects of beer beyond just hops.

We selected a genuine beer enthusiast and sent him on a global journey to explore the rich history and traditions of beer. We dubbed him the Beer Pilgrim. As part of his quest, he embarked on a mission to recreate Australia's inaugural beer in honor of Australia Day. Furthermore, we developed a universal beer glass called 'The Univessel', designed to unite beer-loving cultures worldwide in a single glass.

AGENCY: BMF
ECD: Shane Bradnick
CD: Justin Ruben
CREATIVES: Flavio Fonseca & Piero Ruzzene

PRODUCTION: BMF Studios
ILLUSTRATIONS: Peter Strain