FFA – YOU POWER THE GAME

BRAND PLATFORM  |  ACTIVATION

The atmosphere during an A-League match is captivating and possesses the ability to impact and shape the game. This is why fans are often referred to as the '12th man' on the pitch. The synergy between players and supporters generates a powerful energy that is manifested on the field. When this energy reaches its zenith, it can alter the trajectory of a match.

To launch the 2013 season of the A-League, we developed a campaign to showcase the symbiotic relationship between fans and players. Additionally, we organized an activation where we harnessed the energy of A-League fans to fill FFA batteries, symbolizing the immense passion and dedication of the fanbase.

AGENCY: BMF
ECD: Shane Bradnick   
CD: Justin Ruben
CREATIVES: Flavio Fonseca & Piero Ruzzene

PRODUCTION: Sweetshop
DIRECTOR: Ben Dawkins