ARNOTT'S – TOGETHERNESS PROJECT

SOCIAL EXPERIMENT

Texting, posting, liking, and using emojis have become the modern means of communication. Engaging in these forms of interaction can be influential and significant, but it can also lack authenticity, become thoughtless, and even result in awkward situations.

To address this, we encouraged Australians to reenact their text message conversations in face-to-face interactions. By doing so, we aimed to prompt individuals to pause and reflect on the way they connect with one another, guiding them towards more thoughtful and purposeful communication. We emphasized that nothing can replace the value of connecting with others in person, especially while enjoying an Arnott's biscuit.

AGENCY: Saatchi & Saatchi Australia
ECD: Rebecca Carrasco
ACDS: Flavio Fonseca & Piero Ruzzene

PRODUCTION: Revolver
DIRECTOR: Glue Society