TOYOTA HILUX – PROVING GROUND

FILM

To commemorate the launch of the latest iteration of the iconic Unbreakable HiLux, we have pushed the boundaries a notch and redefined the concept of product demonstration advertising. We introduced a unique test track, meticulously designed to showcase the HiLux's ability to conquer any challenge that Australia presents.

This campaign is intentionally extravagant, featuring humor that may have been deemed inappropriate in today's context. However, it is all in the spirit of highlighting the resilience of the new Unbreakable HiLux, as it effortlessly withstands even the most outrageous scenarios.

AGENCY: Saatchi & Saatchi Australia
ECD: Mike Spirkovski
CREATIVES: Flavio Fonseca & Piero Ruzzene

PRODUCTION: Revolver
DIRECTOR: Matt Divine