FFA – WHERE HEROES ARE MADE

BRAND PLATFORM  |  INTEGRATED

Due to the absence of Del Piero or Dwight Yorke, the A-League had been grappling with low match attendance and subsequent revenue decline. It became imperative for us to discover a fresh approach to rejuvenate the support base and increase attendance.

Nothing is more thrilling than witnessing the emergence of a legend right here on our own soil. For children who play the game every weekend, there is no greater inspiration than knowing they could be the next hero.

So, we introduced a new platform called 'Where Heroes Are Made' to honor homegrown heroes who began their journey in local parks and are now gracing the stadiums of Australia. The beauty of this initiative is that you can witness these heroes in action firsthand, not through a screen or highlights package, but in the A-League and W-League, week in and week out.

AGENCY: Saatchi & Saatchi Australia
ECD: Sesh Moodley & Rebecca Carrasco
CDS: Flavio Fonseca & Piero Ruzzene
CREATIVES: Simon O'neill & Anton Posa

FILM PRODUCTION: Division
DIRECTOR: Jason Bock

ANIMATION: Passion Pictures
DIRECTOR: Nick Lines
ILLUSTRATIONS: 2veinte