BANK OF MELBOURNE – FOR THE MAKERS

BRAND PLATFORM  |  INTEGRATED

Melbourne is a city of makers. Talented, inspiring types who carefully build and meticulously craft their ideas into things they can be proud of. And Bank of Melbourne is the only local bank that’s constantly creating and crafting its products specifically for Melbourne and its restless spirits. So, we created a campaign to celebrate all that is Melbourne made.

AGENCY: Saatchi & Saatchi Australia
ECD: Mike Sporkovski
CREATIVES: Flavio Fonseca & Piero Ruzzene

PRODUCTION: The Sweetshop
DIRECTOR: Joel Harmsworth
PHOTOGRAPHER: Corey White