TOYOTA HILUX – AWAKEN YOUR INCREDIBLE

FILM

Many people believe that HiLux vehicles are exclusively designed for a particular category of drivers. For years, the common perception has been that only rugged tradespeople, stereotypical "men's men," or those who outwardly display strength are deemed Unbreakable. However, HiLux challenges these notions. It doesn't discriminate based on occupation or social status. HiLux sees beyond labels.

What truly matters is possessing an Unbreakable spirit, regardless of whether one is blue collar, white collar, or any collar at all. If you possess that invunerable spirit, the strength of the HiLux has the potential to empower you to achieve anything. This phenomenon is often referred to as destiny.

AGENCY: Saatchi & Saatchi Australia
CCO: Mike Spirkovski
ACDS: Flavio Fonseca & Piero Ruzzene

PRODUCTION: Finch
DIRECTOR: Benji Weinstein