FLIGHT RISK – ESCAPE THE ORDINARY

BRAND IMPLEMENTATION  |  PLATFORM  |  SOCIAL

In a market full of copy-paste eBikes, Flight Risk set out to do more than add another ride or slap on another brand. We created a whole new category: Electric Escape Vehicles (EEVs). Not just eBikes, but machines built tough enough to take on anything and packed with tech no one else had the guts to touch. The insight was simple. Routine kills individuality. People want out. Flight Risk became the rallying cry to escape the ordinary, turning every EEV into a symbol of freedom and possibility. The launch proved it. The first drop sold out in ten weeks and the brand has since carved its way into pop culture, becoming shorthand for escape itself.

AGENCY: Bureau of Everything
CCO: Cam Backley
CD DESIGN: Michael Kleinman
DESIGNER: Caroline Gilroy
CD (CLIENT SIDE): Flavio Fonseca

FILM PRODUCTION: Reign Films
DIRECTOR: Joel Egan
PRODUCT PHOTOGRAPHER: Tom Wholohan
LIFESTYLE PHOTOGRAPHER: Pat Stevenson