FLIGHT RISK – THE HEIST

BRAND ENTERTAINMENT  |  PRODUCT LAUNCH  |  SOCIAL

Flight Risk EEVs pack tech no other brand in the category dares to touch. Anti-theft systems, geofencing alerts and a stack of features make their rides ridiculously ahead of the curve. To prove it, we did not launch quietly. We staged a fake warehouse heist with UFC star Tai “Bam Bam” Tuivasa and founder Abraham Mikhail to reveal that the Series II EEVs now feature GPS tracking. Before the reveal, we seeded leaked CCTV footage that had fans, media and even mates joining the chase. It all came together in a content film that put Flight Risk’s smart security and real-time tracking front and centre. What began as a heist ended as a reminder that Flight Risk EEVs cannot be stolen or outrun. The second drop is already flying out the door and is almost sold out.

IN-HOUSE: Flight Risk
CD: Flavio Fonseca

FILM PRODUCTION: PoolParty
DIRECTOR: Leo Mafara