WESTPAC – RESCUE RASHIES

PSA  |  PRODUCT  |  OUTDOOR

In Australia, drowning is the primary cause of accidental death among children. Cardiopulmonary resuscitation (CPR) can be the key to saving a child's life, but often the instructions for CPR are not easily accessible, up to date, or readily available.

To address this issue, we combined two iconic elements of Australian water safety – CPR signs and rash vests – to develop a groundbreaking life-saving solution. We named it Rescue Rashie. This innovative design incorporates a special zipper that conceals CPR instructions, which can be revealed in an emergency, making it wearable and comfortable for children.

AGENCY: Saatchi & Saatchi Australia
CCO: Mike Spirkovski
ACDS: Flavio Fonseca, Piero Ruzzene
CREATIVES: Fee Milist & Becca Duggan

PRODUCTION: Scoundrel Films
DIRECTOR: James Dive