TOYOTA ELECTRIFICATION – BOX CAR

BRAND PLATFORM  |  INTEGRATED

Toyota's nature is all about improving, inventing, innovating, and always searching for a better way. This Japanese philosophy is called 'Kaizen'. So, we were tasked with spreading this message across the country.

Our goal was to create a campaign that effectively showcases how Toyota prioritizes safety and innovation in their quest for a brighter future. We wanted to highlight their dedication to creating a cleaner and safer world for everyone by 2050.

To communicate this, we came up with the idea of showing two children using a box car to conquer a mountain. We thought it would be a charming way to convey our message.

AGENCY: Saatchi & Saatchi Australia
ECD: Simon Bagnasco
CDS: Flavio Fonseca, Piero Ruzzene & Lee Sunter

PRODUCTION: Revolver
DIRECTOR: Stephen Carroll