NIB – DO IT FOR THEM

BRAND PLATFORM

Regardless of your age, your parents will always have concerns about you. In this campaign, we showcased parents who have imagined the worst-case scenarios regarding their children's lives. The aim was to demonstrate how obtaining nib health insurance can offer reassurance and peace of mind, regardless of the extent of your worries.

The campaign was rolled out in both Australia and New Zealand and was supported by TV, digital videos, digital displays, and mobile communications

AGENCY: Saatchi & Saatchi Australia
ECD: Mike Spirkovski
CDS: Flavio Fonseca & Piero Ruzzene
CREATIVES: Pierre-Antoine Gilles & Guy Hobbs

PRODUCTION: Goodoil Films
DIRECTOR: Matt Kamen