THE KIDS' CANCER PROJECT – NOT ANGELS

PSA  |  INTEGRATED

Children diagnosed with cancer are often depicted as innocent angels. However, our kids don't seek halos and wings. What they truly desire is to play, to run freely, and to return to their everyday lives. They are resilient fighters who do not aspire to become angels. Their ultimate wish is to embrace life and remain alive.

AGENCY: Saatchi & Saatchi Australia
ECD: Rebecca Carrasco
ACDS: Flavio Fonseca & Piero Ruzzene

PRODUCTION: Playtime
DIRECTOR: Stef Smith
PHOTOGRAPHY: Gary Heery